People’s first large mistake is strolling site visitors ads once they want conversions from people. So permit’s talk approximately what Facebook knows approximately us. They recognize our records of clicking on things and if we’re probable to transform or now not. If you, as the advertiser, want human beings who have his account offering their e-mail cope with their cellphone variety, you’re going to need to be strolling conversion commercials, no longer traffic commercials.

Traffic advertisements are supposed for humans who have a history of clicking on things but perhaps not taking action. So traffic ads may be very well proper whilst strolling ads to a podcast or perhaps even your maximum recent blog posts.

Should You Boost Your Posts?

The 2d large mistake that humans are making is running boosted posts and wondering they'll get plenty of conversions. Instead, you’re going to realise a lot of engagement on the put up, but not necessarily many people leaving the platform.

Going in your landing pages and doing what it's far, you desire they’ll do. So store your boosted posts for the ones instances whilst you need to boom the engagement on your put up, but you want most of the people of your advert’s finances to go towards conversion ads.@ read more justbuffer

Selecting The Wrong Ad Objective